■ News Release Page:

https://prtimes.jp/main/html/rd/p/000000007.000110740.html

Mirai Inc. (Headquarters: Hiroshima City, Hiroshima Prefecture; CEO: Akira Seo; hereinafter “the Company”) is pleased to announce that it has been certified as a participating company in the Sport in Life project organized by the Japan Sports Agency.

Our company, with the concept of “Energizing Japan from the Regions,” supports community development using sports as a means (entry point) to promote solutions to regional issues through collaboration in health, education, and the economy across Japan.

A healthy and energetic community forms the foundation for various initiatives aimed at expanding both exchange and related populations.

In addition to supporting municipalities in planning and strategy formulation, the Company contributes to regional sports activities by supporting sustainable efforts ranging from development*¹ and operation of sports-related soft projects (programs) to building autonomous local systems (e.g., establishment of promotion organizations, creation of revenue-generating businesses).

*¹Supervised by Kazuhiko Tomooka (Performance Director of Creed Performance, https://creed-performance.com/), who was the first Japanese Head Strength Coach in Major League Baseball and currently coaches a wide range of athletes from amateurs to professionals and Olympians.

■ About the Sport in Life Project

This project is promoted by the Japan Sports Agency with the legacy of the 2020 Tokyo Olympic and Paralympic Games. It aims to create a society where as many people as possible enjoy sports and incorporate it into their daily lives. The project collaborates with local governments, sports organizations, economic organizations, and companies, each independently advancing sports promotion initiatives, to encourage the nation’s sports activities.

Contact for this release

Person in charge: Mirai Inc. Sports Business Group
Email: contact_sports@go-mirai.jp