Mirai Inc. (Head Office: Hiroshima City, Hiroshima Prefecture; President & CEO: Akira Senoo; hereinafter “our company”) held a report meeting on February 17, 2025, at Yabuki Town Hall regarding the demonstration project of the “Child Physical Strength and Motor Skill Improvement Program Utilizing Vital Watches.” This initiative is part of the “Yabuki Town Sports × Digital Promotion Project Support Services,” which we are undertaking on commission from Yabuki Town, Fukushima Prefecture.

At the recently held meeting, we reported the analysis results to relevant stakeholders, including the Mayor, Deputy Mayor, and Superintendent of Education of Yabuki Town.

As a secondary effect, we observed that children wearing the Vital Watches began to voluntarily increase their level of physical activity. This confirmed the effectiveness of the watches as a motivational tool for encouraging exercise.

▶ Click here for the official release from Yabuki Town

https://prtimes.jp/main/html/rd/p/000000002.000142719.html

■ Overview of the Demonstration Project

This project is being conducted in Yabuki Town, a community known for its enthusiasm for sports and as the hometown of former professional baseball player Kiyoshi Nakahata and Olympic athlete Asami Chiba. It is a new initiative combining sports and digital technologies to promote public health and regional revitalization.

With the cooperation of Yabuki Town, the Yabuki Town Board of Education, and Mikami Elementary School, our company provided exercise programs in which Vital Watches were used during both regular physical education classes and our sessions to collect vital data such as students’ heart rates during activity.

These data were analyzed using machine learning.

Prior to the implementation, parental consent was obtained through the elementary school.

All data collected during the project were pseudonymized to ensure individuals could not be identified. Data were managed with strict security measures and were not used for any purposes outside the scope of this project.

■ Implementation Structure (Titles omitted)

• Support: Yabuki Town, Yabuki Town Board of Education, Mikami Elementary School
• Planning, Operation, Exercise Program Provider: Mirai Inc.
• Solution Provider: NXTech Inc. (Head Office: Minato-ku, Tokyo; President & CEO: Kiyoshi Matsuba; a group company of Mirai Inc.) provided the “Mimawari Carrier Pigeon Healthcare System” for vital data collection.
• Data Analysis: Cellence Inc. (Head Office: Chiba City, Chiba Prefecture; CEO: Hayato Yoshikawa), a startup from Chiba University Graduate School of Medicine, applied mathematical analysis based on AI and machine learning used in medical research.

This project focuses on utilizing digital technology not to rank children by performance, but to recognize their individual characteristics and strengths, and to offer personalized learning methods. By respecting differences in motor skills as diversity and supporting each child’s growth optimally, we aim to create an environment where all children can participate confidently in physical education.

Our company will continue to support Yabuki Town’s efforts to promote sports and revitalize the region through the fusion of sports and digital technology, drawing on the insights gained from this demonstration project.

■ Contact

Mirai Inc. – Consulting Division
Contact: Miyamoto
contact@go-mirai.jp