Case

【Category】

All

Organizing and managing sports events to promote health among local community members

Sports Business

■Waki Town, Yamaguchi Prefecture
Fiscal Year 2022

 

[Overview]

 

We implemented exercise classes for elementary school children, exercise and nutrition seminars for parents, and health promotion classes for elderly residents, aiming at sustainable community and human development through sports.

 

[Challenges]

・Declining physical fitness and motor skills in children

・Frailty prevention for elderly people

・Desire to learn correct eating habits

・Raising awareness and momentum for sports-driven community development within the town

 

[Activity Summary & Approach]

・Children: Special program based on the “36 fundamental movements” such as catching, throwing, running, and grasping

・Elderly: Functional improvement program to acquire correct movements, based on sports science (anatomy, exercise physiology, medicine, nutrition, etc.)

・Nutrition: Nutrition seminars and individual counseling for parents and elderly residents by our registered dietitians

・Planning and operation of sports events featuring top athletes